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Provider Spotlight – Taking Aesthetics from a Plan B to a Plan A with Mary Smiley Ford

Welcome to the Plan B CRNNA podcast with your host, Bobby Jones. This podcast is specifically designed for nurse anesthetists exploring alternative career paths. Join Bobby as he engages in honest and unscripted conversations with CRNAs who have ventured into new avenues to transform their financial lives. In this episode, we hear from Mary Smiley Ford, a CRNA who took a leap of faith and started her own med spa company, Smiley Aesthetics. Discover how Mary scaled her business within just a year and a half, growing to five med spas with over 100 mobile injectors across nine states. Learn about the challenges, costs, and compliance aspects of entering the aesthetics industry, and gain insights into the unique dynamics of working with a twin sister as a business partner. Subscribe now to the Plan B CRNNA podcast and explore the world of entrepreneurial opportunities beyond traditional nursing careers.

Frequently Asked Questions

What is Smiley Aesthetics?
Smiley Aesthetics is a medical spa group with 7 locations across Tennessee, Kentucky, and Georgia. We provide Botox, dermal fillers, Scarlet SRF microneedling, medical weight loss (GLP-1/semaglutide), facials, chemical peels, and laser treatments. We serve clients in Tennessee, Kentucky, Georgia, Ohio, Missouri, Kansas, Arizona, and Colorado. All aesthetic services are performed by licensed medical providers under the oversight of our medical directors.
Where is Smiley Aesthetics located?
We have 7 medical spa locations: Nashville (339 White Bridge Pike, home to our Nashville West med spa, Cosmetic Surgery Center, and Training Facility), Gallatin, Chattanooga (Ooltewah), Collierville, and Knoxville, Tennessee; Bowling Green, Kentucky; and Rome, Georgia. We serve clients in Tennessee, Kentucky, Georgia, Ohio, Missouri, Kansas, Arizona, and Colorado.
How much does Botox cost at Smiley Aesthetics?
Botox is priced per unit, typically $9 to $12 per unit depending on location and current promotions — among the most affordable in the markets we serve. Contact your nearest location for current pricing and specials.
Do I need an appointment, or do you offer same-day visits?
Appointments are recommended and can be booked online, but most locations offer same-day appointments based on availability.
What weight loss services does Smiley Aesthetics offer?
We offer medically supervised weight loss including GLP-1 medications such as semaglutide, plus vitamin and wellness support. Contact your nearest location for current pricing.
Who performs the treatments at Smiley Aesthetics?
Treatments are performed by licensed, trained medical injectors and providers who receive ongoing education, under the oversight of our medical directors.
Does Smiley Aesthetics offer injector training?
Yes. Through our training program and Nashville training facility, we teach nurses and medical professionals hands-on injecting, safety, and medspa business strategies.